German Velasco

Let’s build great products together

👋 Hi, my name is Germán.

I’m a software development consultant based in the U.S. who helps teams build high-quality products.

I’ve been helping founders, product owners, and engineering teams ship better software products for over a decade.

I work with one client at a time, embedding myself in the team, and contributing by building high-quality software. But I don’t do just that. I approach problems with an owner-level mentality.

That means I care about three Ps:

  • Product. I want to build the highest-quality product for your customers. That means I care about understanding the real problem your customers are facing, and then building the right solution to that problem. And I care about building high-quality software because it helps us iterate quickly and adapt to ever-changing needs.

  • People. Your team is the engine behind your product. It’s hard to continuously ship a good product with a struggling team. So, in my engagements, I put a lot of effort into helping your team become the best version of itself. That typically includes helping improve communication across the team, encouraging collaboration across disciplines, and mentoring software developers to have deep technical skills as well as some product chops.

  • Process. How we build software matters, both in the quality of the software (keeping it easy to change) and in the processes we use. Sadly, there’s no one-size-fits-all solution here. It has to be just the right process for your team. By embedding in your team, I can feel the pain and help fix the issues we find. I have a bias towards less process, but we need enough that the team is not wandering and lost: we don’t want to waste time on useless meetings, but we also don’t waste time building the wrong product.

Throughout all of it, I practice and teach a culture of continuous improvement. That is the cornerstone of helping your team continue the virtuous self-improvement cycle long after I’m gone.

As a person, developer, and product strategist German is exceptional. Particularly in setting a codebase, culture, or large piece of functionality, German’s skills (and the combination thereof) shine. He’s the developer to set your codebase, culture, and company mission up for success.

Sam Zimmerman
Sam Zimmerman
CEO, Sagewell Financial

So, I will certainly help your team build high-quality software. But in the process of doing so, I will also help your team better understand your customers, scope projects, improve processes, and then I will help other developers do the same.

Sound like a good fit?

Send me an email to schedule a call, or you can read more about how I work here. I’d love to hear how I can help your team!

And if you’re curious, you can see what past clients say about working with me.

Let's chat about how I can help